AI and SEO: Online revolution
Discover how artificial intelligence and the evolution of SEO are transforming online search, offering more relevant and personalized solutions compared to traditional search engines and social networks.
The Relevance of Content in Search Engines
In the vast debate about the evolution of the Internet, a central theme increasingly revolves around the ability of search engines to provide truly relevant content. Many users complain that the world's most used search engine is losing effectiveness due to the growing presence of advertisements and overly similar results. The competition among content creators to dominate a particular semantic search has led to a saturation of the first page, where the proposed content often adheres to rigid SEO guidelines rather than addressing real informational needs. This phenomenon has reduced the variety and usefulness of the information presented, leaving many users dissatisfied.
The Era of Social Networks and the End of “Browsing”
With the rise of social networks, the ways in which online content is consumed and produced have changed radically. The term "browsing the Internet," now almost obsolete, no longer applies as much of the information today resides within the feeds of social platforms. Personalized algorithms on social networks have replaced traditional search engines, creating an online experience based on continuously suggested content in a cycle known as "doomscrolling." This trend has led many users—especially younger ones—to prefer social feeds for discovering new content.
Artificial Intelligence as the New Frontier
Recently, a new trend has emerged. Increasingly, younger generations are turning to AI-based tools like ChatGPT and Bing AI. These tools offer a more personalized and interactive search experience. For example, ChatGPT can provide detailed and conversational answers, eliminating the need to click through numerous links to find the desired information.
These new specialized search engines are revolutionizing the way users access information, offering an innovative alternative that combines efficiency and personalization. The future of online search seems to be moving toward AI-driven solutions capable of meeting the demands of a generation increasingly accustomed to seamless and immediate digital experiences.
