Custom Music Generation on YouTube

YouTube is launching a new feature that will allow creators to use AI technology to generate custom instrumental backing music for their videos. This update was announced through a post on the Creator Insider channel, where the platform shared that it is beginning to roll out an update to its Creator Music marketplace. Launched in 2023, this initiative aims to simplify the process for creators to find music and understand the associated costs of using commercial music. With the introduction of AI-generated music, creators will have an additional free option to enhance their content.

Creators with access to the new AI feature will see a "Music Assistant" tab appear within Creator Music. In a free text field, they can describe the type of music they want to create, specifying details such as instruments, mood, and the type of video they are producing. To help users get started, suggested prompts are also available below the input field. This intuitive interface allows creators to customize music based on their specific needs, making the creative process more accessible and enjoyable.

Once the tracks are generated, creators can download them and integrate them into their videos without worrying about copyright claims, as the music is free to use. This represents a significant advancement for content creators, as it alleviates one of the main concerns associated with using music in videos. Currently, Creator Music is available only to U.S. creators who are part of the YouTube Partner Program, but it is expected that this feature may be extended to a broader audience in the future.

Previously, YouTube tested a similar music generation feature called "Dream Track," developed in collaboration with DeepMind and its Lyria system. This feature allowed users to create 30-second music tracks in the style of famous artists but was limited to instrumental music. With the introduction of this new music generation option, YouTube aims to make content creation even more engaging and personalized, providing creators with innovative tools to express their creativity and enhance viewer experience.