LinkedIn and Generation Z
LinkedIn has changed the job market, influencing both Millennials and Gen Z. With over 930 million users, Gen Z represents 24.5% of the platform, seeking jobs and information on topics like AI and sustainability.
LinkedIn, which turns 20 this year, has transformed the job market. It has influenced not only Millennials but also Generation Z. With over 930 million users worldwide and an average of 3 new registrations per second, LinkedIn has become a reference point for training, networking, and job opportunities.
Generation Z, made up of individuals born from 1995 onwards, now represents 24.5% of LinkedIn users. This is a significant increase compared to the past. Gen Z members use LinkedIn not only to search for jobs but also to learn about important topics such as Artificial Intelligence, sustainability, and inclusion. Young professionals seek companies that share their values. In fact, 59% of European professionals say they would not work for an organization that does not reflect their principles.
LinkedIn is becoming a hub for short, interactive video content. This aligns with Gen Z's preferences for dynamic and engaging formats. The platform is also integrating AI-based tools to enhance user experience. These tools include assisted messaging and personalized suggestions.
Gen Z on LinkedIn shows various trends and motivations. Here are some key points: - Professional and reliable content: Gen Z appreciates LinkedIn for the quality of its content, which often includes data and case studies. This content helps young people stay updated on complex topics like AI and new technologies. - Flexibility and hybrid work: Flexibility is a priority for Gen Z. Job offers that include hybrid or remote options have increased by 9% compared to 2021, thus meeting the needs of young professionals. - Upskilling and continuous learning: 76% of Gen Z sees upskilling as essential for professional growth. They use LinkedIn Learning and other platform resources to develop new skills. - Corporate values and sustainability: Gen Z seeks companies that promote diversity, inclusion, and sustainability. This trend has been amplified by LinkedIn's ability to highlight corporate culture and organizational values.
LinkedIn has adapted to the needs of Gen Z. It offers a mix of professional content, innovative tools, and growth opportunities. For young professionals, LinkedIn represents not only a channel for job searching but also a resource to stay updated and competitive in an ever-evolving job market.
