Meta will launch an AI app

Meta is set to launch Meta AI, a standalone generative artificial intelligence app, to compete with other software in the field. Mark Zuckerberg anticipates significant investments in AI and aims to surpass one billion users this year.

Meta will launch an AI app

Meta plans to launch an independent application called Meta AI, dedicated to generative artificial intelligence. Until now, this technology has been integrated into platforms like Facebook, Instagram, Threads, and messaging apps WhatsApp and Messenger. Meta's decision to develop a standalone app reveals its intention to compete in the crowded generative AI app market. Various companies, including Google with Gemini and X.com with Grok, have already introduced their solutions, making the landscape highly competitive. The news of Meta AI's launch has emerged through various American media, although it has not been officially confirmed by the company. However, it is clear that Mark Zuckerberg sees AI as a strategic priority for the future of Meta.

Meta AI, which had been introduced as an integrated tool in its platforms, will now have the chance to operate as a standalone app. This move will allow Meta to compete directly with other generative AI software such as ChatGPT and Claude by Anthropic. Until this moment, Meta AI was limited to use within existing apps and was not accessible as an independent application. In April 2024, Meta had already replaced the traditional search function on its social networks with Meta AI, demonstrating its commitment to innovation in the AI field.

Meta's CEO, Mark Zuckerberg, announced that the company plans to invest between $60 and $65 billion in artificial intelligence in 2025, focusing investments on data centers, servers, and network infrastructure. These elements are essential for the advancement of AI. During the presentation of the 2024 annual results, Zuckerberg stated that he expects Meta AI to exceed one billion users this year. He emphasized that once a service reaches such a scale, it usually gains a lasting competitive advantage. This announcement highlights Meta's ambition to become a key player in the generative AI sector.